Resource · agent workflow

How to review AI-generated MLS drafts

Purpose-built tools and chat assistants can draft remarks fast. Publishing is still a human job: facts, language, MLS rules, and brokerage policy. This checklist is educational only — not legal advice.

Distinct from our Fair Housing listing checklist: that page is language posture; this page is the end-to-end publish workflow after an AI draft exists.

1. 1. Verify every factual claim

   Match beds, baths, price, square footage, year built, systems, and upgrades to your intake form, disclosures, tax records, or seller notes. If you cannot point to a source, delete the claim.

2. 2. Strip invented amenities

   AI drafts sometimes infer finishes from photos or fill gaps. Keep only features you verified. Photo observations belong as editable notes — not as absolute MLS facts — until you confirm them.

3. 3. Describe the property, not a preferred buyer

   Remove “perfect for / ideal for / great for” occupant phrasing. Prefer layout and amenity facts (fenced yard, home office nook, single-level plan) over who should live there.

4. 4. Recheck neighborhood and proximity language

   Subjective labels (“safe,” “exclusive,” “prestigious”) and religious landmarks as selling points deserve a second look. Prefer verifiable proximity you can support, or omit.

5. 5. Confirm MLS and brokerage rules

   Check character limits, prohibited promotional terms, contact/URL rules in public remarks, and any required disclosures for the property type.

6. 6. Prefer “primary bedroom” when that is your style

   Many brokerages and MLS boards prefer “primary bedroom” as industry style. “Master bedroom” is widely treated as not a federal Fair Housing violation by itself — follow your brokerage convention.

7. 7. Read aloud as the buyer’s agent would

   Does it sound specific, honest, and channel-appropriate? Would you defend every sentence at a showing?

8. 8. Human approval before publish

   AI drafts are starting points. You — or a designated reviewer — approve the final copy. Keep a simple record of what changed if your brokerage expects it.