Resource · educational
Fair Housing listing description checklist
Use this as a quick human pass before MLS remarks, Instagram captions, or LinkedIn posts go live. It is not legal advice and does not replace brokerage training or counsel.
- 1.Does every sentence describe the property (or a verifiable location fact) rather than a preferred occupant?
- 2.Did you remove 'perfect for / ideal for / great for' buyer-type phrases?
- 3.Did you avoid familial-status signals (e.g. adults only, no kids, bachelor pad)?
- 4.Did you avoid religious landmarks used as a preference signal?
- 5.Are school, safety, and 'exclusive neighborhood' claims omitted unless your brokerage policy allows a sourced factual statement?
- 6.Are accessibility and mobility statements limited to physical features (not ability tests)?
- 7.Would you be comfortable defending every amenity claim with a photo, disclosure, or seller fact sheet?
- 8.Has a human reviewed AI-assisted drafts before MLS or ad publish?
Core principle
Describe the property and supportable facts. Do not describe who should buy or rent it. When AI drafts copy, treat it as a first draft that still needs your judgment.
Want a faster first pass on common phrases? Try the free listing copy review tool. EasiListing generation prompts are Fair Housing–conscious, but you remain responsible for what you publish.
Generate a draft, then checklist it
Create a listing in EasiListing, generate assets, then run your human checklist before MLS submit.