Resource
Structure a 30-second listing reel without hype you cannot film
Short-form video fails when the script invents rooms you did not shoot. Build the script from verified facts and the shots you actually have.
0–3s · Hook
One concrete fact: beds/baths, a standout feature, or list status (Just Listed).
3–20s · Walkthrough
3–5 visual beats tied to real spaces: kitchen, primary suite, backyard, exterior.
20–30s · Proof + CTA
Restate price or key fact if public, then invite a showing or DM for details.
On-camera tips that stay compliant
- Say what the home has — not who it is “perfect for.”
- Match captions to the same facts as MLS remarks.
- If you use AI overlays, keep headlines short and factual.
EasiListing generates script text and overlay cues; you film and edit the video in your usual apps. See the reel scripts product page.
Generate a reel script with your listing pack
One brief feeds MLS, Instagram, LinkedIn, and the reel script so your launch story stays consistent.